The children's clothes, footwear, accessories offered by Sela, won the deserved recognition among buyers long time ago. Creation of new Sela Kids format will let us deduce sales of goods for children on a new level.

Shop area
Total area of store: up to 150 m2.
Trading area of a store: from 60 m2 to 130m2.
Back room: to 20 m2

Location
In trade centers

• in the zone of concentration of kids assortment shops
• next to the zone of kids leisure-time places

In trade centers specialized on sales of kids wear

• on the ground floor in the zone of entrance
• on the first floor in the zone of elevator or escalator

Separate shops

• in the zone of kids wear shops
• in the zone of active customs flow
• next to the child care institutionsа

Investments
Total sum of investments in the shop- from 60 000 $

• renovation, lightning, equipment – 345 $ for 1 sq.m.
• goods – from 350 $ for 1 sq.m.
• signboard – 2000 $
• office equipment and software – 3000$

Corporation provides

• project of design
• right to use the trade mark
• advertising
• bonus for opening of the shop
• render a service of merchandizing, trainings

Kids wear, footwear, accessories offered by Sela received customers’ recognition long ago. Creation of a new Sela Kids format will let us output sales of kids ware on a new level.

Factors defined the success of the project on market.
Annual turnover of Russian market of kids goods and services according to the experts ranges between 4.5 and 7.5 billion $, and at the moment the gain contains 15-25% per year. Considerable part of this turnover is the production and sale of kids ware – 2.5-3 billion $

There is the popularization of traditional family values in society and governmental policy to create the conditions for increasing of birth rate.

Sela is powerful, wide known and successful brand:

• Long Sela experience in production of kids ware.
• Wide assortment.
• Regulated price policy.
• Formed target group Sela in this category in accordance with researches 69% of female Sela customers bought Sela kids ware for children under 10 years.
• Convenience of the Sela Kids format for customers with children.