STRATEGIC OBJECTIVED IN COVERAGE OF GEOGRAPHICAL REGIONS.

The network of SELA stores covers the largest cities of Russia and the nearest countries. At present the major objective in these regions is the qualitative change of all parameters of the SELA store network including an increase in the areas of the stores, a change of trade formats, opening of stores in modern shopping centers. The specialists of the Corporation are ready to consider applications from new partners in those cities of Russia, Ukraine, and other countries which are not yet covered by the SELA network.

The strategic goal of the SELA Corporation in mid-term is to enter European and Asiatic markets. In 2006 we launched this process by opening the fist corporate SELA store in East Europe, in Poland. In issues of opening the SELA network in Europe and Asia the specialists of our trade offices in Russia (St. Petersburg, Moscow) and Ukraine (Kiev) responsible for this direction are glad to cooperate with you. We are interested in cooperation with Partners for whom it is possible to open a network of SELA stores. In this case we are able to grant exclusive rights to develop a certain region. It is also possible for us to grant a master franchise.

THE FORMAT OF A CORPORATE TRADING NETWORK.

The SELA Corporation is not engaged in wholesale trade, without control of the subsequent channels of retail trade. There are two formats of the SELA corporate trade: monobrand stores and Corners formats in department stores or large multibrand stores . The main requirement is to open SELA corporate stores in commercial streets or modern shopping centers with high visitor indices.